Samsung held its Regional Expert Academy (REA) in Bogota

Colombia. The Samsung LATAM team (which includes the markets of Colombia, Peru, Chile, Mexico, Dominican Republic, Costa Rica and Brazil) gave a positive report on the event with its strategic customers.

Similarly, the company disclosed that it shared with its customers best practices, success stories and market trends for 2025. Specifically, within the agenda of the Regional Expert Academy, topics such as:

• Distribution channels.
• New linear for Residential and Commercial Air Conditioning.
• R32 refrigerant.
• Green marketing and Ecofriendly trends.
• Best practices.
• Trends and a look towards 2025.

"At Samsung we always seek to innovate hand in hand with our partners, offering quality, trust and innovation in each of our solutions," said the organizers.

REA Winners

• Top Customer 2024: Inverprimos S.A.S.
• Top Customer 2024: Termo Control Group.
• Top Customer 2024: Refricentro S.A.
• Brand Loyalty 2024: Ainecol S.A.S.
• Brand Loyalty 2024: Climaproyectos SA de CV.
• Best New Partner 2024: INCO Group.
• Best New Partner 2024: StrongLatam.
• Best Brand Ambassador 2024: Air and Heating Reseller.
• Best Brand Ambassador 2024: Uezu Corporation.
• Best Distributor: AGK Ar Conditioned.
• Best Reference site: HL Engenharia.

Álvaro León Pérez SepúlvedaEmail: [email protected]

Editor - Latin Press, Inc.

Comunicador Social Periodista egresado de la Universidad de Antioquia, con más de 14 años de experiencia en medios periodísticos y proyectos de comunicación digital.

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