United States. According to a recent report by market research publisher Packaged Facts, consumers are again slowly leaning towards frozen foods, due to the convenience of products and the recent introduction of more natural and organic frozen offerings.
New natural and organic innovations are adding appeal to a category previously plagued by negative perceptions of quality, taste and healthiness.
According to David Sprinkle, director of Research at Packaged Facts, "Frozen foods of all kinds have been challenged especially in recent years by a growing demand for fresh produce or, at least, fresh chilled produce rather than frozen ones. However, frozen products identified as natural or organic are having a more positive experience than frozen foods in general."
The future of the frozen food segment is forecast to be encouraging after several years of challenges and a slow decline in sales. Packaged Facts estimates that sales of frozen food categories such as dinners/entrees, pizzas, dishes and snacks would increase slightly, from $22 billion in 2014 to $23 billion in 2019.
