Latin America. Topflo, a company specializing in the manufacture of filter driers, suction accumulators, liquid receivers and refillable cylinders used in refrigeration, recently announced a new brand image.
With an eye on a greener future, the brand presents a "more modern, simpler, more iconic" image to adapt to new digital media.
In the rebranding of the brand, the color green prevails as a commitment to environmental protection. The triangle is maintained, but modernized to indicate not only the unidirectional flow of the refrigerant but also pointing in time towards a greener future. Associating the triangular symbol with the mark is embedded in a "T". The logo is detached with easily recognized letters indicating the flow towards optimal quality (Top Quality).
"Since its launch, the Topflo brand has positioned itself strongly in most Latin American countries. It is synonymous with quality and good functioning. It supports the technician in the provision of a service to the full satisfaction of its customers. Models of filter driers such as Pequeño Gigante, Kodiak or Hercules are widely recognized not only in Colombia, Ecuador, Guatemala, Dominican Republic and Venezuela but also in other countries of the continent. We feel committed to our customers and ultimately to the users, i.e. the technicians, which motivates us to continue investing to manufacture premium products with advanced European technology with an eye to the future," said Thomas Grönemeyer, CEO of Topflo.
