International. DiversiTech Corp. is introducing a new, enhanced website that helps wholesalers and contractors more easily find the range of products and services the company offers.
The site, www.diversitech.com, also contains stronger messages about the unique benefit DiversiTech brings to its customers and how its entire family of products and accessories can help wholesalers and contractors grow their businesses. Visitors will also notice how DiversiTech continues to pursue new product ideas, intellectual property assets, and companies for acquisition to drive its continued growth.
A driving force behind the site's user-friendly interface is the prominent use of product images on each page. For example, the homepage is segmented into four key sections: HVAC Product Categories, Other Business Segments, Featured Products, and Viewed Products. Below each section are several large-scale images of related products. The images are hyperlinked, taking the visitor to a page where more detailed information can be found.
"The new site does a great job of telling our brand story and showcasing our wide selection of products and resources to help our customers simplify the way they do business," said Alec Minné, DiversiTech Senior Director of Marketing. "More importantly, it will help them find what they need quickly so they can spend more time in their business instead of looking for product information."
