United States.
As part of its goals to improve the exhibitor and attendee experience, International Exposition Co. said it has expanded its social media efforts and improved its website for the International Air Conditioning, Heating and Refrigeration Expo (AHR Expo).
The goal is to improve the overall user experience, encourage ongoing audience engagement, and induce potential attendees to see what the program offers. These efforts are being made with new generations of HVACR professionals in mind, who have grown up witnessing the emergence of technology and social media as crucial elements to the success of a business.
"We recognize the critical role social media plays in business, as well as the importance of informing and collaborating with our exhibitors and attendees online," said Clay Stevens, president of the International Expo Co. "We want to learn and grow with visitors on our website and social media, and we look forward to providing content that meaningfully reflects our understanding of the interests and needs of the AHR Expo audience."
More information visit www.ahrexpo.com
