International. Heatcraft do Brasil recently launched a new web portal for refrigeration professionals looking to update themselves on good practices, trends and market news.
The website www.resfriando.com.br (in Portuguese) will find material on correct refrigeration processes and methodologies, technical articles, news from the sector, interviews with professionals, among other relevant topics.
According to Alexandre Donegatti, marketing coordinator of Heatcraft, the initiative to launch such a portal is linked to the company's strategy of contributing to the training of skilled labor.
"We know that the market is quite lacking in technical information and with Resfriando we want to contribute to expand the content offer. Our goal is to promote technical knowledge for our audience."
