The manufacturer of air conditioning equipment has clear objectives in the Latin American market, which focus on the development of new products for the sector as an OEM brand.
by ACR Latin America
Chigo is a company of Chinese origin that has been working on the expansion of its presence around the world, with special emphasis on the Latin American market.
Chigo was established in 2002 and belongs to Guangdong Chigo Air Conditioning Co.LTD, a professional central air conditioning equipment manufacturing and supply company, with a network of R&D, production, sales, design, installation and service.
For "being a professional supplier of central air conditioning", Chigo Central Air-conditioning is dedicated to the research, design, manufacture and sale of central air conditioning. During 12 years in development, it has formed an annual production capacity of 1,000,000 equipment, and extended the product lines to light commercial, VRF and modular chillers, becoming the most complete refrigeration industrial chain in China. The comprehensive production strategy can meet the various market demands and allow Chigo to be the largest-scale and most comprehensive product line, the most comprehensive enterprise of the central air conditioning product series in China.
Chigo CAC's turnover is increasing rapidly year after year. In 2016, annual turnover reached US$0.2 billion with a growth of 22% compared to 2015. While Chigo's central air conditioning marketing network has covered more than 140 countries and regions worldwide, and has established agencies in 31 provinces of China.
To learn a little more about the company's expectations, ACR Latin America spoke with Carlos Leng, Chigo's Americas Sales Director.
ACR: What are Chigo's main objectives in Latin America?
Carlos Leng: We want to be the best OEM solution. Since 2002, Chigo began to offer the OEM brand of Latin America as the best product and service. For more than a decade, Chigo insists on this principle and continues to offer the best OEM solution for Latin American customers.
ACR: What do you think about the current situation of the Latin American market?
Carlos Leng: It's an emerging market with a promising future and potential economic turbulence. Economic and political factors dominate the purchasing power and exchange value of Latin countries.
ACR: What differentiates Chigo from other competitors?
Carlos Leng: Chigo respects the OEM business partner and has no intention of developing the Chigo brand in Latin America. Chigo understands more about market demand and can offer more competitive products than its competitors.
ACR: Which countries are the most important for Chigo in Latin America and in which countries does it want to enter with its products?
Carlos Leng: The most important countries for us are Brazil and Mexico, as they are the largest in Latin America and have a high market potential. But we also have goals to work with our products in Colombia and Argentina, mainly; for being countries with an important development and promising future.
ACR: What do you think about energy efficiency in our industry?
Carlos Leng: The increase in efficiency is slow compared to what we expected, due to the economic situation. Most countries do not have the ability to test products and allow many lower-efficiency products to invade the market with seER's fake high-index label.
