Latin America. The engineer Rolando Torrado, coaching in business development, presented a webinar with ACR Latinoamérica, in which he addressed how to sell in companies dedicated to refrigeration and HVAC.
In this presentation, the expert showed neuralgic points on how to sell without the need to bid, bearing in mind that the customer does not generate a purchase just because the cheapest option is presented, but because the best option is really offered to their need / problem.
Watch the video (Spanish language)
