International. As part of the new Strategic Plan, as of January 2019 the company reported that it will continue with a new brand strategy, which will affect both the company's commercial name and its respective brands Koxka and Kobol.
Kgroup, a multinational group that includes the Koxka and Kobol brands, has decided to move to using the koxka trade name. Thus facilitating communication with its customers, suppliers, partners and collaborators thanks to the impulse of its most emblematic brand, Koxka, maintaining Grupo K Refrigeración as a legal entity.
Likewise, and with respect to its Koxka and Kobol brands, they have been unified under the aforementioned Koxka brand.
Koxka, used so far in refrigerated furniture, will also be applied in the rest of the company's products, that is: evaporators, condensers, freezing cells and batteries, as well as in new and future products.
Koxka was born in 1966 being a world reference in the industrial refrigeration sector for more than 50 years. This leadership and worldwide recognition, endorsed by various international awards, is a brand force whose projection the company wants to take advantage of.
