Colombia. The company dedicated to the commercialization of equipment and accessories for the refrigeration and air conditioning market, Refrimarket, has a new headquarters in the city of Bogotá, from where it will direct all operations for the national market.
Mauricio Baena, representative of the brand in Colombia, told ACR LATINOAMÉRICA the details and objectives they have in the South American country. "We want to provide a complete solution of supplies of equipment and accessories, as well as offer advice to customers who enter directly to the stores or who through our telephone line request advice and products from our company."
Mauricio emphasized the intention they have with this new business model to improve the training currently offered by the companies of the guild: "It is important to say that we want to provide the market with a training solution, rather than offering products; we want them to see us as a reference library and to ask us for technical advice."
Refrimarket Colombia was born from the union of two strategic partners: Thermal and Refrimarket Venezuela, in order to offer the market a new alternative. "It is important to highlight the confidence of foreign investment in Colombia," says the executive, who also explained that the company will participate in the different fairs of the guild, collaborate in the associations and increase the generation of training seminars.
The initial investment of this new company was US $ 500,000 which can be increased by about US $ 300,000 in the next four years, due to expansion interests in regions such as Valle del Cauca and the North Coast of Colombia.
