International. Lennox officially announced that it has strengthened its marketing team in order to increase its attention to the Latin American region. Therefore, the company hired Viviane Torres as marketing and communications manager.
Among the tasks that Viviane will be in charge of are: developing marketing, advertising and public relations plans, organizing fairs, managing the marketing budget, market strategies, market research, fragmentation of audiences and media, improving the credibility of brand messages, among others.
Viviane Torres has more than 10 years of experience in marketing and communication, with a focus on the Caribbean and Latin America. He worked for our ACR Latin America publication and for the Expo Congreso RefriAméricas.
"I am very excited to collaborate in one of the most important companies in the HVAC industry, so I will focus on developing alternatives in marketing and positioning the brand at a higher level in the region," said Viviane.
You can contact Viviane at email: [email protected]
