United States
. Consumer awareness by connected households is growing rapidly, according to findings from studies published by Kelton Global and Research Now in the U.S. Commissioned by Nest, the studies were designed to uncover consumer confidence in the connected home market.
Findings include:
• 81% of Americans have or are interested in purchasing a connected home product in the next year.
• For Americans, the main benefit of having a connected home product is that it increases comfort (54%), followed by an increase in security (44%) reduces the energy bill (38%), and increases the value of the home (21%).
• 30% of Americans are more interested in connected home products than they were six months ago.
54% of consumers value the convenience offered by connected home products, such as the ability to monitor and control their home from anywhere. Increased security remain compelling reasons to integrate connected home technology with 44% of Americans indicating this as a key benefit to having connected products.
Reduced monthly bills and environmental benefits are also key motivating factors for consumers to install these kinds of products, with 38% pointing to the reduction in household energy bills, as a benefit of connected home products. 59% of Americans also indicated that they care about their energy consumption.
