Brazil. Helped by commercial construction, the air conditioning industry is going through a good time in Brazil. The expectation is so high that the sale of HVAC systems manufactured in the same country is expected to be about 15 percent more than last year. For the first time, the commercialization of traditional air conditioners can match those of the popular split model. Brazilians may buy about 1.1 million units of each product this year.
The industry's bet is to penetrate much more into the sale of domestic air conditioning. Data from the Brazilian Association of Refrigeration, Air Conditioning, Ventilation and Heating (Abrava), indicate that the product can cover between 10 and 15 percent of the population. To get a clear idea of the large size that this represents, the number of people equals 29 percent of Argentina and 80 percent of Americans.
The industry's bet is to penetrate much more into the sale of domestic air conditioning. Data from the Brazilian Association of Refrigeration, Air Conditioning, Ventilation and Heating (Abrava), indicate that the product can cover between 10 and 15 percent of the population. To get a clear idea of the large size that this represents, the number of people equals 29 percent of Argentina and 80 percent of Americans.
