Latin America. Samsung announced the appointment of Martín Sierra as the new Senior Director of LADAO Air Conditioning, who has been practicing since June 16 in the Mexico office.
Martín has experience in companies and agencies of mass consumption products, and more than 15 years in the air conditioning market in Latin America and the United States, in residential, commercial and service products. He has had successful steps by other global companies in the sector, creating solid and sustainable strategies, as well as united and winning teams.
Additionally, he graduated in Business Administration and did an MBA at Babson College, Massachusetts, United States.
Samsung, through a statement explained that Martin's mission will be to lead Samsung's Air Conditioning division in Latin America to a continuous growth towards regional leadership, as well as create, promote and inspire local and regional AC teams, generating high credibility in the air conditioning market.
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