Brazil. Thinking about energy efficiency, state-of-the-art technology and the best value in refrigeration issues, Heatcraft of Brazil recently launched the "Operation Flexcold Economy" campaign aimed at professionals in the field of refrigeration and owners of commercial establishments.
Among the measures adopted have been developed: a software for calculating energy consumption and financial references; a brochure with sales tips; a video about the benefits of Flexcold products; and a YouTube channel.
For Alexandre Donegatti, marketing and product development coordinator, "this campaign was a milestone in the refrigeration segment, since through the various tools, including products and software, the market will be more aware of new technologies, as it visualizes the real profit and return".
To visit the youtube channel you can enter this link. https://www.youtube.com/user/HeatcraftWWR
