Newsweek published a list of the best environmentally sustainable companies in the U.S. Ranked at the top is Dell – and in fact IT companies were the undisputed leaders of the ranking with HP taking second place and IBM third, which helps put the focus on technology and electronics, both as a benefit and as a problem.
Dell received high marks for its strong environmental policies, including free recycling of products worldwide and banning the export of e-waste to developing countries. Policies can gain the trust of potential customers, offering more efficient products closes the sale. And Dell has figured out how to do both, designing desktops and laptops that consume 25 percent less power than production systems in 2008. Dell has saved its customers more than $5 billion in energy costs over the past few years.
It's true that Dell has been an industry leader in many improvements to company features and product impact – it has a strong dispute with Apple for having the greenest computer brand available on the market, and has been at the forefront of industry movements like e-waste control.
In their eagerness to create products that are cheaper to manufacture and operate, technology companies look for solutions that have the added benefit of energy saving or waste reduction. Hewlett-Packard says its current computer systems have 66 percent lower power consumption than in 2005. "A lot of the innovation in this space is coming out of business pressure," says Michael Mendenhall, chief marketing officer at HP.
Related Posts:
- Reasons to Start a Green Company
- Expo EnVerdeSer November 2010 WTC
- Vodafone A Company With Green Strategies
- Dell Plants Solar Trees in Your Parking Lot
- Dell Declares War on Over-Packaging
